GLENCOE MEDIA
Case Study
Glencoe Media is a photo & video production company, based in Glasgow & Glencoe. They specialise in high-quality commercial & real-estate photography, video production, and drone operation for businesses in Scotland. They stand out as the only production company with FPV drone operation, managed accomodation photography & a modern style to their productions. We have been with Glencoe Media since day 1, and seen them grow from a start-up to becoming the go-to commercial photography company in the Fort William area.​
The Strategy
Main Goals
Brand awareness - They we're a startup company that no one had heard of
Recognition - Become recognisable in the community
Establishment - Establish themselves as the go-to commercial media company
Gain Trust - Show customers that Glencoe Media is a trusted & high quality service
Primary Platforms
Facebook (main) - Advertise services & showcase previous work to gain trust
Instagram - Showcase all work to prove quality of service
TikTok - Easy to reach audience assists with brand awareness
Target Audiences
Business Owners, Managers & Directors - anyone in an influencing position within the business
Property Owners renting on AirBnB to showcase their stays
Estate Agents - all requiring professional real estate photos to promote listings
The Method Summary
Work Showcase
As a media creation brand, content creation was basically done on the job. We uploaded actual photos, videos & all content created on real shoots for authenticity & proof of quality service.
Customers can instantly see the authentic quality of service.
This is great for achieving goals Establishment, Awareness & Trust
Short-form Explainers
Giving tips, tricks & tutorials on TikTok & Instagram Reels showed clear knowledge & gave in instant sense of trust. As these videos are quick & easy to make, several can be pushed out per day to potential customers
This is great for achieving goals Recognition & Trust
Longform Behind-the-scenes Content
Glencoe Media records a "behind the scenes" for every shoot, which is edited into a 10-12 minute long video & uploaded toy youtube. This works in a similar way to the shorts, creating trust & showing quality, however it also has the additional perk of showing customers the full service from start to finish, not just the end products
This is great for achieving goals Awareness & Trust
Paid Meta Ads
We used Meta Ads to boost glencoe media's reach into the community. Advertising locally saw a massive increase in sales from small businesses & AirBnB property owners. Effective campaigns could see a large increase in site visits, views, sales & more... whilst also cementing the name & logo into the communities mind
Other Tweaks
Bio, thumbnails, profile photos, banners, cross-platform branding were all adjusted to perceive the brand as high-quality & gain trust.
Hashtags, captions, CTA's, content schedules & calendars were all planned to generate a big reach into the local community & boost brand awareness.
Results
Summary
Glencoe Media went from zero, to the most trusted commercial media production company in the Fort William area in under 1 year, exceeding the initial goals of developing "brand trust", "recognition" & "establishment" very quickly.
The vast majority of all leads came directly from Social Media platforms & paid social media ads, with almost all other leads coming from general brand awareness, largely thanks to the social media strategy breaking into the local community.