This is Aches & Gains Gym

a small fitness centre who provides a hub for the local community to go get in shape!

​​

The Brief

They asked us to grow their social media pages, specifically looking to engage with the local community. They also asked us to improve their quality perception, to compete with the more expensive commercial gyms in the town.

​​

Strategy & Results

We developed a consistent posting schedule, making effective use of geo-tagging, local hashtags & content with locally identifiable subjects. This quickly broke into the local market, converting many customers from the big commercialised gyms, to instead take out memberships with the more local option. Working in tandem with the marketing team at Aches & Gains, we created a strong community of like minded members

​

In collaboration with Glencoe Media (our partner media producer), we had all the content professionally produced to improve that brand-quality goal.

​

Lastly we gave the whole social media platform a complete refresh, making it more aesthetically pleasing, easier to navigate & even creating a brand new Facebook page